Brand Usage Policy

1. Purpose

This policy explains which names, logos, and characters identify Champion MVP (together, "our brand"), when you may use them, and when you must ask first. It protects parents from confusion about who stands behind a product and keeps our characters in settings appropriate for young children. Our brand identifies who stands behind our books and materials. Copyright protects the books, art, videos, and game themselves; see our Copyright and DMCA Policy.

2. Our brand

The following identify Champion MVP and belong to Sports Media, Inc. (together, "our brand" or "our marks"):

• CHAMPION MVP and the Champion MVP logo, in all versions
• Character names and designs: ZOE, MIKAH, TT, and COACH CHAMP, together with their visual designs and depictions, as used in connection with our books, videos, game, and merchandise
• Series titles used across our library, including the LET'S PLAY, LET'S LEARN, and LET'S COLOR series names as used for our children's sports books
• Trade dress: the distinctive overall look of our covers, character presentation, and page design, taken as a whole

2.1 Registration status

Our name, logo, and characters are not registered with the U.S. Patent and Trademark Office. Do not use the ™ or ® symbol with them. Sports Media, Inc. still owns them, along with the copyrights in the books, art, videos, and game, and the rules in this policy still apply.

3. Ownership

Our marks and the goodwill they represent belong exclusively to Sports Media, Inc. No license is granted except as stated in this policy or in a signed agreement. Any permitted use benefits Sports Media, Inc.

4. Uses that do not need permission

4.1 Referring to us

You may use the name Champion MVP and our character names in plain text to accurately refer to our books and program, for example in a review, news story, catalog listing, bibliography, lesson plan, or parent newsletter, as long as you use only as much as needed, and nothing suggests sponsorship, endorsement, or affiliation. Use the name in plain text rather than our logo where the name will do.

4.2 Classroom, team, and group use

Teachers, coaches, librarians, and youth program leaders have a free, non-exclusive, revocable permission to display and reproduce our marks, characters, and free printable materials for non-commercial instructional use with the children in their own classroom, team, or group, provided the materials are unmodified and our notices remain intact. This covers:

• Printing our activity pages for your group
• Displaying our characters and printables on classroom or team walls
• Showing our videos and game to your group during instruction
• Naming our books and characters in lesson plans, reading lists, and parent newsletters

It does not cover district-wide or organization-wide distribution, posting materials anywhere reachable outside your own group, including our marks or materials in anything sold, charging a fee, or making costumes, mascots, or characters for public appearances. Those need a license. Email info@championmvp.com.

4.3 Press and retailers

Journalists and reviewers may use our name, logo, cover images, and screenshots in news coverage and reviews, unaltered. Booksellers, libraries, and distributors may use our name, titles, and cover images to sell or lend our books. Neither may suggest an official, exclusive, or authorized relationship that does not exist.

5. Character usage

Our characters are part of a children's brand, and we protect how they appear.

• Do not redraw, alter, animate, voice, costume, or perform Zoe, Mikah, TT, or Coach Champ, or create new stories, art, or videos featuring them, without a written license.
• Do not sell fan art, crafts, or goods showing our characters.
• Do not place our characters in political, religious, adult, violent, or otherwise unsuitable content, or in any content suggesting they endorse a product, cause, or person.
• Do not generate images, video, voice, or text of our characters with any artificial intelligence tool, and do not present any generated output as ours.
• Children's own drawings of our characters made at home or in class for personal enjoyment are welcome. Please do not sell them or use them to promote a business.

6. No implied endorsement

Without our written agreement, you may not use our marks in any way that suggests Sports Media, Inc. or Champion MVP sponsors, endorses, certifies, approves, partners with, or is the source of your product, service, event, program, or organization. This includes phrases such as "official," "approved," "certified," or "partner," and placing our logo next to yours. Approved sponsors may use our marks only as their written sponsorship agreement allows.

7. Prohibited uses

Without our prior written permission, you may not:

• Use our marks or anything confusingly similar in a company name, product name, domain name, social media handle, app name, hashtag campaign, or paid search keyword
• Apply to register any mark, domain, or handle confusingly similar to ours
• Modify, recolor, distort, or combine our logo with other elements
• Put our marks or characters on merchandise or any product for sale or promotional giveaway
• Use our marks in connection with alcohol, tobacco, vaping, cannabis, gambling, firearms, adult content, or any product or content unsuitable for young children
• Use our marks in a way that is false, misleading, defamatory, or unlawful

8. Attribution

When attribution is appropriate, use:

Champion MVP and the Champion MVP characters are owned by Sports Media, Inc. Used with permission.

Use our marks as adjectives where possible ("the Champion MVP books"), and do not pluralize, abbreviate, or use them as verbs.

9. Third-party marks

Names and logos of leagues, teams, events, retailers, and platforms (including Amazon, YouTube, and Stripe) belong to their owners. Our references to them are descriptive and do not suggest any affiliation, sponsorship, or endorsement. Our books teach sports generically and are not affiliated with any professional league, team, or governing body. If you own a mark that appears on our Services and have a concern, contact legal@championmvp.com.

10. Reporting misuse and requesting permission

• Report misuse to legal@championmvp.com with the subject line "Trademark." Include where you saw it and a link or screenshot.
• Request permission at info@championmvp.com with the subject line "Trademark Permission." Describe the use, where it will appear, for how long, and include a mockup if you have one. We say yes often, especially to schools, libraries, and youth organizations.

11. Revocation and changes

Every permission in this policy is revocable at any time. If we revoke a permission, you must stop the use promptly. We may update this policy by posting a new version on this page with a new "Last updated" date.

This policy describes how we permit use of our marks. It is not legal advice and does not guarantee that a particular use does not infringe someone else's rights.

12. Contact

Sports Media, Inc.
Attn: Trademark and Brand
274 Mount Harvard Ave., Suite 350
Severance, CO 80550
Email: legal@championmvp.com

Champion MVP is a brand of Sports Media, Inc.